This in-depth programme provides step-by-step guidance to build, market, and sustain a thriving tourism business in the Overberg region. Ideal for entrepreneurs seeking a structured, long-term coaching experience.

Month 1: Strategic Business Foundations

Week 1: Understanding Your Business Potential

• Evaluate your business vision, mission, and core values.
• Identify growth opportunities in Overberg’s tourism market.

Week 2: Goal Setting and Metrics

• Develop clear business objectives for the next 12 months.
• Define key performance indicators (KPIs) to track success.

Week 3: Building a Resilient Business Model

• Discuss revenue streams and cost optimisation.
• Plan for seasonality and financial stability.

Week 4: Competitive Analysis and Market Positioning

• Deep-dive into competitor research.
• Refine your USP and craft a compelling brand narrative.

Month 2: Marketing Excellence

Week 5: Marketing Strategy Development

• Develop a comprehensive marketing strategy tailored to your goals.
• Allocate your marketing budget effectively.

Week 6: Digital Marketing Fundamentals

• Optimise your website for search engines and mobile users.
• Learn how to use social media platforms to engage audiences.

Week 7: Content Marketing and Storytelling

• Create a content plan that highlights your offerings and local appeal.
• Use storytelling to build emotional connections with customers.

Week 8: Paid Advertising and Analytics

• Understand how to run targeted Google and social media ads.
• Use analytics to measure campaign success and make improvements.

Month 3: Growth, Networking, and Sustainability

Week 9: Partnership Development

• Explore collaborations with local businesses, events, and tourism associations.
• Develop win-win strategies for partnerships.

Week 10: Customer Experience and Retention

• Focus on enhancing guest experiences.
• Implement loyalty programmes and strategies to encourage repeat visits.

Week 11: Planning for Long-Term Growth

• Set a five-year vision for your business.
• Explore opportunities for scaling, such as expanding services or targeting new markets.

Week 12: Review and Action Plan

• Evaluate progress throughout the programme.
• Finalise an actionable business and marketing plan for the year ahead.