This intensive short-term programme is designed to help you clarify your business goals, enhance your marketing strategy, and create a sustainable action plan to achieve success in the Overberg tourism market.

Week 1: Business Foundations

• Assess your current business model, goals, and challenges.
• Identify key opportunities in the Overberg region.
• Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for the next 12 months.

Week 2: Market Positioning

• Define your unique selling proposition (USP).
• Analyse your target audience and customer personas.
• Understand competitor strategies and identify your competitive edge.

Week 3: Strategic Business Planning

• Create a tailored business roadmap with quarterly milestones.
• Establish operational strategies for peak and off-peak seasons.
• Discuss cost management and revenue diversification.

Week 4: Marketing Essentials

• Develop a marketing calendar for the next quarter.
• Explore affordable and effective digital marketing tools.
• Plan campaigns for social media, email marketing, and local advertising.

Week 5: Growth and Sustainability

• Evaluate potential for partnerships and collaborations.
• Discuss long-term growth strategies, including premium services and customer retention.
• Create a personal action plan for continued development after the programme.